Tuesday, November 26, 2019

The New Administrations Abortion Policy essays

The New Administrations Abortion Policy essays One of the reasons that the abortion debate in the United States has historically been vehement, ugly, and impossible to resolve is that people on both sides of the issue have refused to acknowledge that there are compelling arguments favoring both the traditional pro-choice and pro-life positions. Unfortunately, as the American public has grown increasingly polarized about the topic of abortions, so have American politicians. The problem with a politician taking an absolute pro-choice or pro-life stance is that such a position shows a tremendous amount of disrespect and lack of empathy for those Americans who hold opposing views. Therefore, the new administrations policy should not be based on traditional notions of pro-choice or pro-life policies, but reflect a more modern and inclusive position; a pro-life stance that recognizes that societal changes, not legal ones, will be what changes the face of the abortion debate. The fact is that the world has changed dramatically since the decision in Roe v. Wade.1 The trimester system outlined by the Roe justices is no longer scientifically justifiable, because scientific advances mean that a second-trimester fetus has a significant possibility of living outside of the womb. In addition, there is some evidence to suggest that first-trimester embryos may soon have the possibility of living in a donor womb. These advances are of tremendous importance, because the court in Roe v. Wade had to balance two very compelling interests: a womans right to physical autonomy versus the right of an unborn child to life. The trimester system attempted to establish fetal viability, and limited a womans right to an abortion in the third trimester, during which a fetus was considered viable. However, scientific advances have dramatically reduced the age of fetal viability, so that it is possible for most mid-second-trimester pregnancies to be considered viable. Acco rding to th...

Saturday, November 23, 2019

5 Tips for Styling Numbers

5 Tips for Styling Numbers 5 Tips for Styling Numbers 5 Tips for Styling Numbers By Mark Nichol Below youll find a handful of tips about appropriate use of numbers in various contexts. 1. Money Isolated, casual references to amounts of money of one hundred dollars or less or one hundred cents or less are usually spelled out (â€Å"I made over fifty dollars in one afternoon†; â€Å"Remember when a candy bar cost twenty-five cents?†). Amounts over those limits are generally styled with numerals and a dollar sign, as are smaller amounts when more than one amount is listed and at least one is less than a hundred dollars (â€Å"The chair cost $237, and the table was $89†). When amounts of less than and more than a dollar are combined, use dollar signs and figures in that case as well (â€Å"The price tags read ‘$0.75’ and ‘$1.25’†). Numerous instances of monetary figure call for the use of numerals in most cases, but larger rounded figures may be spelled out, even when inconsistent with precise dollar figures (â€Å"I made over fifty thousand dollars for the first time last year: $51,500.†) Numbers in the millions and higher orders of magnitude may be in combined numeral and spelled-out form (â€Å"The project was budgeted at $2.5 million†). 2. Numerals at the Beginning of a Sentence Sentences should never begin with a numeral; either spell out the number (â€Å"Two thousand eleven was the year the business turned a profit†) or recast the sentence (â€Å"The business first turned a profit in 2011†). Another option is to precede the number with the phrase â€Å"The year,† but doing so introduces inconsistency if every reference to a year, regardless of position in a sentence, does not follow a repetition of the phrase; that solution is also awkward. 3. Number Ranges En dashes (or hyphens, employed in place of en dashes on many Web sites) are used in number ranges for example, to indicate life span, years of rule or years in office, athletic or artistic seasons, or page ranges as an alternative to â€Å"from x to y† or â€Å"from x through y.† An en dash should not be used with the word from. (Incorrect: â€Å"He reigned from 1863-1895†; correct: â€Å"He reigned from 1863 to 1895† or â€Å"He reigned 1863-1895†). The same principle applies for the word between: â€Å"Between 250 and 300 people attended,† not â€Å"Between 250-300 people attended,† is correct. 4. Superscript Many writers submit manuscripts that feature the letters in ordinal numerals in superscript form that is, st, nd, rd, and th raised above the font’s baseline. This form is seldom needed when following the style rule that numbers are spelled out up to one hundred, but when ordinals are required (â€Å"The ribbon read ‘1st Place’†; â€Å"the 101st Airborne Division†), they should be on the baseline, not raised. Instructions for how to change superscript ordinals to baseline ordinals are available through an online search. Also, when a date is written, the ordinal form is extraneous; simply write â€Å"January 1,† not â€Å"January 1st.† (In the absence of the month, the date should be spelled out: â€Å"Her reply followed on the twenty-first.† If a publication’s number style is to spell numbers out only to ten, the form shown her applies: â€Å"Her reply followed on the 21st.† 5. The Plural of Zero In Merriam-Webster’s Collegiate Dictionary, zeros is the first of two alternatives for the plural of zero. The other, of course, is zeroes. The first choice is not the superior one; it is listed first simply because it is simpler. But many editors follow a convention that, for consistency, the dictionary’s first of more than one alternatives is the standard except when the preference for another is codified in the house style guide. Therefore, zeros is generally the correct style. Note, however, that the correct spelling of the present-tense verb form meaning â€Å"focuses† or â€Å"aims† is zeroes (â€Å"Disregarding the pursuing planes, he zeroes in on his target†). If you want to read more on this topic check out these two articles we published in the past: 10 Rules for Writing Numbers and Numerals and How to Style Numbers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Avoid Beginning a Sentence with â€Å"With†That vs. WhichNeither... or?

Thursday, November 21, 2019

What is the Threat to the US from North Korea Assignment

What is the Threat to the US from North Korea - Assignment Example Due to this conflict, it is feared that North Korea may be planning to attack the United States directly or indirectly through its everyday developing nuclear program. One of the main threats to the United States from North Korea is that North Korea might soon become capable enough of developing nuclear weapons that can be used against the United States and its allies. North Korea and South Korea have been in continuous conflict over the issue of Korean Peninsula and United States has tried to help South Korea as South Korea is an ally of United States (U.S. Department of State, 2014). The threat is that if North Korea develops nuclear weapons, it may directly attack the South in order to solve and gain victory on the dispute of Korean Peninsula. If North Korea attacks the South, there is the huge possibility of a World War consisting of the use of nuclear weapons taking place. A World War may erupt because the US being friends with the South may help the South, while on the other ha nd China being an ally of North Korea may try to defend them (Schneider, 2014). The United States already owes a huge debt to China and China has the ability to completely destroy the United States and due to this United States may not be able to assist the South in order to protect its own nation. The United States has been fighting the war for peace and the war against terrorism for several years. Due to these several nations such as Afghanistan and militants living in those nations are quite angry with the United States. One reason due to which the United States has an upper hand over the extremist terrorist group is that these terrorist groups do not control nuclear weapons. If North Korea is able to develop its own nuclear weapons, then there is a possibility that North Korea may supply these weapons to the terrorist organizations and the terrorist organizations will then have the ability to attack the United States with nuclear weapons (Snyder, 2013). North Korea is kind of an isolated region which blindly trusts its government and is ready to take any action that may be commanded by their government.  Ã‚  

Tuesday, November 19, 2019

Think Globl ct Locl Discuss th implictions of Thodor Lvitts sttmnt Essay

Think Globl ct Locl Discuss th implictions of Thodor Lvitts sttmnt - Essay Example Onc compny introducs its products or srvics on th scond country-mrkt, it will unvoidbly b pron to impos its prvious xprinc, spcilly if th compny oprtion in th grt numbr of ntionl mrkts. Mrkting strtgy dcisions in such cs cn b bsd ginst th xtr-mrkt critri. For instnc, pric lvls r st up in ordr to limint th diffrnc mong mrkts nd to sustin pric corridor, comprd to th sitution whr you just purly rflct locl mrkt conditions. Subsidizing of pric lvls by multintionl is lso common prctic nd is usd for strtgic rsons. Strtgy of th compny tht is xpnding brod dpnds on mny fctors, in som cs it is just pursu of lrning nd somtims it is high profitbility trgt tht r st up upfront. nothr componnt of th mrkting mix tht is diffrnt nd should b tilord to th spcific mrkt is distribution chnnl infrstructur, which should b lso rsponsibl for mrkting strtgy. Th distribution ntwork hs lso to contribut lot to strtgy for growth, nd s rsult it is judgd on orgniztionl critri such s fsibility, lvl of risk, supportbility, nd control issus. Mnwhil, distribution mngmnt in domstic mrkts is mostly proccupid by th rliztion of lrdy xisting mrkting strtgis nd is minly judgd ginst fficincy or cost-minimiztion critri. Thodor Lv Thodor Lvitt's is fmous for nlyzing nd rconciling dilmms tht compny will ncountr onc gon intrntionl. On of his controvrsil rticl Mrkting Myopi stts tht succssful businss should not only know whn to ntr, but lso whn to xit th mrkts is sttd in on's of Lvitts' Mrkting Myopi rticl: "Th rilrods did not stop growing bcus th nd for pssngr nd fright trnsporttion dclind. Tht grw. Th rilrods r in troubl tody not bcus th nd ws filld by othrs (crs, trucks, irplns, vn tlphons), but bcus it ws not filld by th rilrods thmslvs. Thy lt othrs tk customrs wy from thm bcus thy ssumd thmslvs to b in th rilrod businss rthr thn in th trnsporttion businss. Th rson thy dfind thir industry wrong ws bcus thy wr rilrod orintd instd of trnsporttion-orintd; thy wr product-orintd instd of customr-orintd." Probbly thr r two ltrntivs tht compny cn dopt whil thinking globlly, "Think globl, ct locl" nd "Think locl, ct globl", th scond ltrntiv sms to b th pur rsult of th globliztion. Thodor Lvitt wrot in his rticl (1983, citd in Hrbig 1998) tht culturl prfrncs will blong to th pst nd th world will bcom mor nd mor th sm. Th nds nd wnts will bcom th sm vrywhr in th world. Lvitt implicitly sttd tht globl cmpigns will ttin long-stnding succss only whn thy will mt th nds of ch nd vry. H suggstd tk into considrtion th similritis nd do not focus too much on th diffrncs of culturs. To confirm his sttmnt Lvitt uss th xmpls of Coc-Col, McDonlds, Ppsi-Col nd Mrlboro. But in fct, thos compnis do not us Lvitts' id of th globl cultur strtgy. Or cours, Lvitt's work undrstimts th diffrnc btwn globliztion nd intrntionliztion, btwn multintionl nd globl corportion. Th dominnc of trditionl plyrs is rflctd through th intrntionliztion, nd th multintionl is focusd on th production of good for locl mrkts. In my o pinion, globliztion involvs nw typ of rltionship mong ll compnis nd countris. Th diffrnc btwn rgionl, intrntionl, nd globl mrkts is significnt points tht should b tkn into ccount by

Sunday, November 17, 2019

Southwest Airlines Essay Example for Free

Southwest Airlines Essay Southwest Airlines (SA) was founded in 1971 after a careful market analysis. Its founders believed in a low cost strategy. Through the Wright Amendment, which not only prohibited any air carrier from offering direct service into Love Field from any place beyond Texas and the four contiguous states of Oklahoma, Louisiana, Arkansas, and New Mexico, but also made more difficult the life of passengers coming from outside theses states and forbid the advertising to flights coming from Love Field, the competition made SA adopt a differentiation strategy. Which factors became crucial to the success of this company since its beginning? SA chose airports that were underutilized but were close to metropolitan areas. There was a main reason for the Aircraft choice, and its entire fleet of Boeing 737’s. It was a fuel-efficient fleet, and standardized, making the maintenance easier. Low cost fares, frequent and on-time flights, 15-minute gate turnarounds, high aircraft use and point-to-point routes gave them great advantage over their direct competitors (Continental Airlines, American or United Airlines). SA also chose to fly to secondary airports and not to have connections with other airline companies. With the increasing success of SA, its competitors started to try to replicate SA’s strategy. But the cost structure was not what gave SA the main competitive advantage in the market. The most important attribute was the human capital and the work environment where workers performed their tasks. SA’s Human Resources Department, called â€Å"The People Department†, had a huge impact on employees and on their way of working. â€Å"Employees are the Customer† of the Department. The following statement explains what the company’s philosophy was: â€Å"By recognizing that our people are the competitive advantage, we deliver resources and services to prepare our people to be winners, to support the growth and profitability of the company, while preserving the values and special culture of SA†. To provide work quality, employees had to be satisfied and happy with their jobs. Thus, the image and attitude that the crew showed to passengers would be welcomed. They would be more attentive to the passengers’ needs and consequently increasing their confidence to continue to choose SA as their preferred airline. Consequently, the corporation recorded a low number of complaints showing its notable performance. All employees were aware of their importance within the company to achieve the main objective, which was customer orientation/satisfaction. But they had other functions inside the company. Employees were also called for decision-making process, for the recruitment process, to give opinions about SA’s strategy. As such, not everyone entered SA’s workforce. After a long and complex process of selection and interviews, those chosen had the characteristics that would fit SA’s culture better. Once inside the company, they turned into company’s real assets, they became part of SA family. It was the main objective for each employee to make SA a successful company over time. Once SAs success was achieved rapidly, the major competitors implemented the same strategy, adapting it to their business environment. However, they noticed that they did not achieve the outlined goals. The most obvious explanation was the existence of cultural differences within each company. Their employees, the way they were organized and the vision that each one had was also different. Here SA had full advantage. It was not only the first move advantage in its strategy but also the fact that its employees found themselves working on and to their family. As I believe the main competitive advantage of SA relies on its unique organizational competence, I do not consider any of the above reasons a serious competitive threat for SA. However, SA should not rely on past successes and ignore its competitors. SA should always be looking back to its history and business lessons in order to remain an industry leader through supporting its culture and maintaining the focus on the people, even when and after Kelleher leaves the company.

Thursday, November 14, 2019

Free Narrative Essays - Killing Ourselves with Work :: Example Personal Narratives

Killing Ourselves with Work Americans are killing themselves with work. Americans often are sleep deprived, stressed and have problems at home. All of this are most probably caused from over working. I think sleep deprivation is a major problem in the United States. It must make sense that if an American is over working he/she cannot possibly get in the minimum of six hours sleep. Being a college student myself, I often see over worked students sleep through class. These students work and are pressured to keep up good grades. I often here student telling me that they got in about four hours of sleep. If at a college students age, they are sleep deprived, it's logical to think that by the time they hit thirty they will be doing double the workload. Americans are simply not saving themselves from over working. "[N]o labor has been saved," says Juliet B. Schor. To me, being sleep deprived is almost like a vicious cycle: get up for a long day of work, college, family life, or whatever it may be, then people get 5 hours sleep if they're lucky. By the time the next day comes, they're simply too tired to function! from what I have witnessed you simply get student s taking naps in class - not learning! Another problem with Americans over working is the massive stress levels. For many people work alone is often a main source of stress. I know my mom is under a lot of stress to do the house work, spend time with her family and work. According to Schor, "mothers reported it caused either "a lot" or an "extreme" level of stress." To me, this is killing yourself with work. Where's the fun to life? When do we take those relaxing holidays to release stress? Although workers have the option to take a few weeks leave for vacation, I'm hardly convinced many Americans do this. Especially for a married couple, getting time off at the same time must not be an easy task. "Two-earner couples have less time together, says Schor. Consequently, this must cause a great deal of stress for any couple. Exhaustion is another symptom of stress. Many Americans seem to be exhausted at the end of the day.

Tuesday, November 12, 2019

Greatest Strength Of China History Essay

I select inquiry B to analyse the greatest destabilizing component and its greatest strength of China. China has a long and old history which dates back to 1000s of old ages ago. Brilliant civilisation was created and passed down from coevals to coevals. For the record, China is the lone ancient civilisation that is in being today.the greatest destabilizing component and strength of ChinaThe greatest destabilizing component, in my position, would be the issue of husbandmans. As one large agricultural state, China needs the work and dedication of husbandmans to feed the turning population. Without the husbandmans, the cardinal authorities would non be able to raise an ground forces to spread out its district or to support against invasion of foreign race. ( Lewis, M. 2010 ) However, it has been a regular thing that in the beginning of a new dynasty, the new emperor took particular notice of the economic system and the importance that agribusiness was to the stableness of a new born dy nasty. Therefore, steps that promote agribusiness had been developed and good encouraged. And this proved instead fruitful for the wellness development of the authorities. For illustration, in the beginning of the Han dynasty, two of the early emperors, Liu Heng and Liu Qi, learned from the experiences of the Qin Dynasty and made up the policy to advance agribusiness. The two emperors lightened the revenue enhancements and fees on husbandmans, who are the chief production force of the state. There even had been policy to remit farm rent for 12 old ages in a row. The corvee was changed into one time every three old ages which was antecedently one time every twelvemonth. Emperor Liu Heng besides encouraged asceticism and against extravagancy. After Liu Heng, Liu Qi succeeded to the throne and the motto that agribusiness was the root of governing the state was put frontward. He believed that merely by increasing the grain output can the general mass get a better and stabilised life and the economic system can turn better. After the opinion of the two emperors during the early period of the Han dynasty, the root of the new state was stabilized and therefore laid the foundation of a booming coevals. However, the prosperity of a new dynasty ever followed by a dictatorship. For every alteration of dynasty, the function of husbandmans can by no agencies be neglected. At the terminal of a falling dynasty, the husbandmans were ever the first to endure. The chief ground for public violences and rebellions was that the opinion emperor knew nil and cared nil about economic development. To feed the swayer & A ; acirc ; ˆâ„ ¢s turning appetite, the husbandmans were frequently deprived of the production that they spend old ages in bring forthing and reaping. Meanwhile, husbandmans were frequently called to take on the occupation to construct temples and castles for the opinion or to support against foreign invasion. The subjugation and sloppiness made the lives of husb andmans suffering and the consequence would be public violences and the creative activity of a new dynasty. However, due to the fact that China had been an agribusiness state and the default of familial system made it impossible for a dynasty to last long for the same circle happened on a regular basis. The greatest strength that China had is the saving of its civilization and tradition. China developed 1000s of old ages and during the long history that it had, infinite dynasties and states were build on what is now its district. The grounds that China remained a incorporate state lie in many factors. ( Shahar, M. 2008 ) Among these factors, in my sentiment, is its civilization and tradition which lasts through alteration of clip and dynasties and binds all peoples in the state together. The opinion of emperors could disappear. The edifices that represent the authorization of opinion could be destroyed. However, what is left in the general mass merely passes through one coevals after another and merely prospers and develops alternatively of lost. The historical development of Chinese traditional civilization is no confined to the Han people. As could be seen through the historical events, China has gone through several times of national assimilation. Through the assimilation, differ ent civilizations were added and a different and new civilization was in formation. Some of the imposts and traditions were passed down while some civilizations were lost and good forgotten. Apart from the civilizations that were forced to come in into the Han civilization, the swayer besides need a incorporate belief that can assist him better regulation the state. Buddhism is the faith that enjoys the largest sum of trusters in China now. Buddhism was introduced from the ancient India. One of the most celebrated official missional activities was the Tang Xuanzong sent Xuanzang into the ancient India to present the Buddhism. Buddhism had its premier times in Chinese history. And it so functioned as the best manner to chasten people. By stating the people in obeying and listening to the fateikarma and after life, the swayer & A ; acirc ; ˆâ„ ¢s purpose was realized. Under the philosophy of Buddhism, the swayer established the establishment that put the tightest control on peo ple & A ; acirc ; ˆâ„ ¢s head: the Confucianism and the imperial scrutiny system. Confucianism mostly absorbed rules of Buddhism. Through its development, some of its rules and philosophies are advantageous to consolidate the opinion of the emperor and therefore the authorities began to advance instruction which taught Confucianism. ( Creel, H. 1971 ) The imperial scrutiny system is a mechanism for the swayer to happen endowments to assist him pull off the state. Through alterations of clip and dynasties, the system was passed down and played an unreplaceable function in head control. ( Wang, R. 2012 ) In add-on to Buddhism, one local faith that still exists today is the Daoism, besides had its portion in fosterage and consolidating the opinion.3.0 DecisionFrom the ancient history of China, it would be concluded that every bit long as the issue of husbandmans could be good settled and resolved, a stabilizing dynasty could be fund and go on its opinion. The greatest strength t hat China is able to continue as a incorporate state and conditions countless alterations of dynasties would be the civilization that bind all people together.

Sunday, November 10, 2019

F and B Manager

Unit 6: Food and Drinks Service Unit code: L/601/0463 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to gain understanding of the importance of the meal experience in food and drink service operations and skills to prepare, provide and review provision of food and drink service. Unit introduction This unit introduces learners to basic concepts of food service and to the skills, knowledge and responsibilities required in food service throughout the sector.The knowledge and skills acquired in this unit will prepare learners for a supervisory role in food service businesses. This unit includes only non-alcoholic drinks. Alcoholic drinks are covered in Unit 7: Alcoholic Beverage Service. Learners will explore the factors involved in the meal experience and will have the opportunity to relate issues concerning value, quality, skill levels, satisfaction, service and environment to customer expectations in a v ariety of operations. Learners will need to organise the preparation and layout of a food service operation, taking into account various factors such as equipment, staff rganisation and particular customer needs. Learners will need to show a professional approach and practical customer service and food service skills. Throughout the unit learners will have the opportunity to develop the skills appropriate to a range of different businesses, such as restaurants, fast food businesses, pub food courts and coffee bars. It is important for learners to appreciate factors essential to customer satisfaction and the result of these needs not being fully met. Learners will need to understand and apply evaluation techniques to food service operations. Learning outcomesOn completion of this unit a learner should: 1 Understand the importance of the meal experience in food and drink service operations 2 Be able to organise the preparation and layout of a food and drink service operation 3 Be able to provide food and drink service and customer service in a professional, safe and hygienic manner 4 Be able to review food and drink service provision. Edexcel BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 2010  © Edexcel Limited 2010 1 Unit content 1 Understand the importance of the meal experience in food and drink service operationsMeal experience: value for money; quality of product and service; environment; ambience; suitability for purpose; level of customer service; timing Situations: eating for pleasure or necessity eg business lunch, special occasion, meal with friends, wedding celebration, conference, function, during a shopping trip, in hospital, when travelling 2 Be able to organise the preparation and layout of a food and drink service operation Operation: types eg restaurant, pub, banquet, fast food, food court, coffee bar, transport providers (rail, air, sea)Preparation and layout: health and safety considerations; checking cleanliness of environment; checking furnishings and equipment; obtaining and preparing equipment; determining layout of environment, the reception, bar area, tables and eating area; menu requirements; staff organisation; briefing; customer needs eg wheelchair access, children; contingency planning 3 Be able to provide food and drink service and customer service in a professional, safe and hygienic mannerRequirements: product knowledge; technical skills; appropriate procedures for operation eg welcoming customer, taking order, confirming choice, serving food and beverages using appropriate method, ensuring payment Food service: methods eg silver service, plate service, buffet, self-service, assisted service, room service, counter service; suitability of method for different operations; constraints eg cost-effectiveness, customer demand, timescale, staff skills, environment, layout Drink service: non-alcoholic eg soft drinks, bottled waters, teas, coffees; service procedures and tec hniques; cleaning and maintaining equipment eg uice dispensers, coffee machines; trends eg designer waters, healthy drinking options Customer service situations: communication method (face-to-face, on the telephone, in writing, by email); purpose eg providing information, giving advice, keeping records, providing assistance, dealing with problems, handling complaints, dealing with food allergies Professional approach: attitude; personal appearance; dress; hygiene; attentiveness; body language; attention to detail; relationships with colleagues; communication skills eg listening, speaking, relaying messages and orders accurately and promptly; teamwork; codes of practice Be able to review food and drink service provision Techniques: collecting information; sources of information eg customers, colleagues; feedback methods (qualitative, quantitative) eg questionnaires, comments books, staff meetings; making reasoned judgements based on available information Criteria: suitability of food and drink service provided; environment, preparation and layout; service provided (quality, speed); level of customer satisfaction; value for money 2 Edexcel BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 2010  © Edexcel Limited 2010 Assessment and grading criteriaIn order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit. Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: P1 explain the importance of the M1 meal experience in food and drink service situations [IE 4] P2 organise the preparation and ayout of a food and drink service operation [SM 1, 2, 3, 4, 5, 7] P3 demonst rate competent skills M2 show independence and in providing food and drink confidence in providing food service with appropriate tutor and drink service support P4 show a professional attitude at all times with relevant personal, social, technical and customer service skills [SM 1, 2, 3, 4, 5, 7] P5 review food and drink service M3 evaluate a food and drink provision. service operation and make [IE 6] recommendations for improvement using agreed criteria and relevant data. To achieve a distinction grade the evidence must show that, n addition to the pass and merit criteria, the learner is able to: analyse the suitability of different methods of service, operational procedures and levels of customer service in food service operations D1 show high levels of confidence, product knowledge and skills when providing food and drink service D2 assess a food and drink service operation, making justified recommendations for improvement, and produce an action plan for implementation. PLTS: Thi s summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria.It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills. IE – independent enquirers RL – reflective learners SM – self-managers CT – creative thinkers Key TW – team workers EP – effective participators Edexcel BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 2010  © Edexcel Limited 2010 3 Essential guidance for tutors Delivery Professionalism in the hospitality industry is vital to both the success of the hospitality business and to learners’ future careers.Future employers will expect recruits to demonstrate a professional attitude to their work, to themselves, to colleagues and to their employers. Tutors must take great care throughout their work to reinforce the importance of mai ntaining the right professional attitude, in terms of personal, social, technical and customer service skills when working with and communicating with others. It is important that learners are made aware of different types of food and drink service operations and the situations and contexts to which they are suited.While some centres may prefer to concentrate on traditional restaurant operations, the unit is designed to ensure that learners are prepared for employment in a range of food and drink service operations. It should be noted that this unit includes non-alcoholic beverages, and delivery should include the preparation and service of a range of teas, coffees and other non-alcoholic drinks. Tutors should be aware of developing trends in food and drink products and services in the hospitality industry, and should ensure that learners understand both the nature of the trends and their impact on hospitality operations.Much of the delivery will be through practical sessions. These could be supported through work placement prior to assessment to enable learners to develop food and drink service skills. Both practical sessions and work placements should be planned to enable a range of food service situations to be considered and to enable learners to apply their skills to these varied situations. Learners will also need to consider a variety of customer service situations that may arise through food and drink service. They could practise their skills through role plays of simulated scenarios.Learners should develop criteria to evaluate performance relating to each scenario and practise evaluating their own and others’ performance. Recording role plays using video and/or audio cassettes would assist selfevaluation. This unit could be delivered jointly with Unit 7: Alcoholic Beverage Service and could also be delivered alongside Unit 5: Supervisory Skills in the Hospitality Industry, as it offers the opportunity to organise and supervise a team in the del ivery of food and drink service. The application of evaluation techniques and criteria will also make a valuable ontribution to learners’ future role as supervisors in the hospitality industry. 4 Edexcel BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 2010  © Edexcel Limited 2010 Outline learning plan The outline learning plan has been included in this unit as guidance and can be used in conjunction with the programme of suggested assignments. The outline learning plan demonstrates one way in planning the delivery and assessment of this unit. Topic and suggested assignments/activities and/assessmentIntroduction to the unit and the programme of learning. Group discussion about food and drink service operations. Tutor explanation of key terms. Visits to hospitality businesses and observation of food and drink service operations – follow-up poster showing food and drink service operations within the businesses. Learners interview a member of staff from their own institution on the importance of the meal experience in food and drink service operations. Visits to hospitality businesses to find out about different food and drink service situations.Assignment 1 – The Importance of the Meal Experience in Food and Drink Service Operations (P1, M1) Learners produce a presentation about the importance of the meal experience in food and drink service operations based on visit. Group discussion to determine types of operation for different types of hospitality businesses. Videos or role-plays of preparation and layout of a food and drink service operation. Role-play exercises – organising the preparation and layout of a food and drink service operation. Assignment 2 – Organising the Preparation and Layout of a Food and Drink Service Operation (P2)Based on organising the preparation and layout of a food and drink service operation for real customers. Videos or role plays of providing food and drink service. Learners work alongside staff in their own institution providing food and drink service – receive feedback. Role-play exercises – providing food and drink service. Assignment 3 – Providing Food and Drink Service and Customer Service (P3, P4, M2, D1) Based on providing food and drink service to real customers. Learners investigate review techniques and criteria used in a business.Assignment 4 – Review of Food and Drink Service Provision (P5, M3, D2) An investigation of a business or related to a scenario leading to a piece of written work. Tutorial support and feedback. Self-initiated learning time. Edexcel BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 2010  © Edexcel Limited 2010 5 Assessment Any evidence submitted for criteria requiring the practical demonstration of skills, eg role plays or the ability to work independently, must be supported by observation sheet(s) signed by the assessor identifying h ow and why specific criteria have been met.The sub-headings in this section mirror the funnelling opportunities in the grading grid. They suggest how assessment can be grouped to allow learners to progress to the higher grades; however, they are not prescriptive. P1 – M1 To achieve P1, learners must explain the importance of the meal experience, based on their work experience or visits to a variety of businesses. Learners should include a minimum of three different situations in their explanation, covering each of the meal experience criteria.M1 requires learners to analyse in detail at least two different food and drink service operations, focusing on all aspects of the meal experience, operational issues and customer service. P2 For P2, learners need to show they can organise and implement the preparation and layout of the environment before starting the service. Evidence could be gathered through observation by the tutor of team briefings or a written brief together with e vidence of a single practical exercise when the learner has had specific responsibility.P3 – P4 – M2 – D1 To achieve P3, learners need to demonstrate food and drink service skills. This can be evidenced in the form of video tapes or witness testimonies from assessors and supported by written descriptions of the practical scenario. The evidence could, for the most part, come from the same practical situations as for P2. Although learners must show competent skills, at pass level it is expected that they will require guidance and support. Evidence for P4 could be in the form of video or witness testimonies from assessors.The witness testimonies should give sufficient information to confirm that the requirements of achieving a professional approach to personal, social, technical and customer service skills have been met, as have levels of teamwork and communication. The evidence for M2 must show that learners are capable of using initiative and show confidence and independence in food and drink service and customer care skills. Evidence should come from real-life food and drink service situations, and could be linked with Unit 26: Industry-related Project in Hospitality.Learners’ competence in meeting this criterion should be evidenced by an observation sheet with reference made to how and why the learner has achieved M2. To achieve D1, witness testimonies and/or observation sheets should give detailed information to confirm that the learner has demonstrated a high level of personal and technical skills. Examples of effective technical skills at this level could be a learner who is able to anticipate customer needs and can demonstrate customer service to a standard which is over and above that normally expected. 6 Edexcel BTEC Level 3 Nationals specification in Hospitality Issue 1 – February 2010  © Edexcel Limited 2010 P5 – M3 – D2 To achieve P5, learners are required to review food and drink service provision u sing appropriate evaluation techniques and criteria and should provide evidence which shows understanding of the need to measure the performance of a food service operation. The criteria should be specific and measurable. Examples of appropriate criteria could be ‘all tables are to receive orders within 15 minutes’ or ‘the menu should reflect good value for money compared to other similar businesses’. Learners should also explain the benefits of this approach.This can be done in general terms and need not be linked to a specific food service project, although evidence could be linked with Unit 26: Industry-related Project in Hospitality. Evidence for M3 will build on the criteria identified in P5. The criteria used could be predetermined by the assignment brief, but learners should relate the evidence to a specific practical scenario and produce valid recommendations for improvement. Learners should collect data from reliable sources, eg customer comment ca rds and feedback from colleagues, rather than basing the whole review on their own opinion.Evidence for D2 could be in the form of a presentation or a written report. Joint evaluation as part of a team would not be acceptable. Learners must set their own criteria for assessing a food and drink service operation and make recommendations for improvement that are justified and prioritised. The action plan should be realistic and achievable in the context of the chosen food and drink operation. Programme of suggested assignments The table below shows a programme of suggested assignments that cover the pass, merit and distinction criteria in the assessment and grading grid.This is for guidance and it is recommended that centres either write their own assignments or adapt any Edexcel assignments to meet local needs and resources. Criteria covered Assignment title Scenario P1, M1 The Importance of the Meal Experience in Food and Drink Service Operations Learners take the role of Learners c reate a restaurant manager and need to presentation for use with produce a presentation about new staff. the importance of the meal experience in food and drink service operations for use with new staff. P2 Organising the Preparation and Layout of a Food and Drink Service OperationLearners continue in the role Role play or work placement of restaurant manager and supported by observation are required to organise the sheets. preparation and layout of a food and drink service operation. P3, P4, M2, D1 Providing Food and Drink Service and Customer Service Learners continue in the role of restaurant manager and are required to provide food and drink service to real customers. Role play or work placement supported by observation sheets. P5, M3, D2 Review of Food and Drink Service Provision Learners continue in the role of restaurant manager and are asked to review the food and rink service provision. Learners produce material in suitable format – questionnaires, checklists. Edexce l BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 2010  © Edexcel Limited 2010 Assessment method 7 Links to National Occupational Standards, other BTEC units, other BTEC quali? cations and other relevant units and quali? cations This unit forms part of the BTEC Hospitality suite. This unit has particular links with the following unit titles in the Hospitality suite: Level 2 Level 3 Service of Food at Table Alcoholic Beverage Service Service of Alcoholic and Non-Alcoholic DrinksFood Service Organisation Essential resources It is essential for the delivery of this unit that learners have access to a real or simulated food service environment. Appropriate food and drink service equipment must also be provided, such as cappuccino machines, icemakers, blenders and other specialist equipment including glasses and china. Employer engagement and vocational contexts Visits and work experience with local food and drink service providers would provide l earners with an insight into food and drink service and help learners develop the skills required in different businesses providing food service.Developing hospitality industry links would enhance the delivery of this unit. Indicative reading for learners Textbooks Ceserani V and Foskett D – The Theory of Catering, 11th Edition (Hodder Arnold, 2007) ISBN 9780340939260 Hayter R – Food and Drink Service, 2nd Edition (Thomson Learning, 1996) ISBN 9781861526878 Lillicrap D and Cousins J – Food and Beverage Service, 7th Edition (Hodder Arnold, 2006) ISBN 9780340905241 Journal Caterer and Hotelkeeper – Reed Business Information Websites www. bha. org. uk British Hospitality Association www. caterersearch. com Caterersearch – Hospitality news www. catersource. om Catersource – Education, products and news for caterers www. cookeryonline. com Cookeryonline – Food, cookery and hospitality resources www. fdf. org. uk Food and Drink Federation w ww. people1st. co. uk People 1st – Sector Skills Council for Hospitality, Leisure, Travel and Tourism 8 Edexcel BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 2010  © Edexcel Limited 2010 Delivery of personal, learning and thinking skills The table below identifies the opportunities for personal, learning and thinking skills (PLTS) that have been included within the pass assessment criteria of this unit.Skill When learners are †¦ Independent enquirers P1 explaining the importance of the meal experience in food and drink service situations [IE 4] P5 reviewing food and drink service provision [IE 6] Self-managers P2 organising the preparation and layout of a food and drink service operation P3 demonstrating competent skills in providing food and drink service with appropriate tutor support P4 showing a professional attitude at all times with relevant personal, social, technical and customer service skills [SM 1, 2, 3, 4, 5, 7]Altho ugh PLTS are identified within this unit as an inherent part of the assessment criteria, there are further opportunities to develop a range of PLTS through various approaches to teaching and learning. Skill When learners are †¦ Reflective learners assessing their food and drink service provision [RL 1]. Edexcel BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 2010  © Edexcel Limited 2010 9 Functional Skills – Level 2 Skill When learners are †¦ ICT – Use ICT systems Select, interact with and use ICT systems independently for a complex task to meet a ariety of needs Use ICT to effectively plan work and evaluate the effectiveness of the ICT system they have used Manage information storage to enable efficient retrieval Follow and understand the need for safety and security practices Troubleshoot ICT – Find and select information Select and use a variety of sources of information independently for a complex task Acces s, search for, select and use ICTbased information and evaluate its fitness for purpose ICT – Develop, present and communicate information Enter, develop and format information independently to suit its meaning and urpose including: ? text and tables ? images ? numbers ? records Bring together information to suit content and purpose Present information in ways that are fit for purpose and audience Evaluate the selection and use of ICT tools and facilities used to present information Select and use ICT to communicate and exchange information safely, responsibly and effectively including storage of messages and contact lists 10 Edexcel BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 2010  © Edexcel Limited 2010 Skill When learners are †¦ MathematicsUnderstand routine and non-routine problems in a wide range of familiar and unfamiliar contexts and situations Identify the situation or problem and the mathematical methods needed to tac kle it Select and apply a range of skills to find solutions Use appropriate checking procedures and evaluate their effectiveness at each stage organising a food and drink service operation Interpret and communicate solutions to practical problems in familiar and unfamiliar routine contexts and situations Draw conclusions and provide mathematical justifications English Speaking and listening – make a range of ontributions to discussions and make effective presentations in a wide range of contexts discussing the importance of the meal experience presenting an evaluation of a food and drink operation and action plan. Reading – compare, select, read and understand texts and use them to gather information, ideas, arguments and opinions Writing – write documents, including extended writing pieces, communicating information, ideas and opinions, effectively and persuasively Edexcel BTEC Level 3 Nationals specification in Hospitality – Issue 1 – February 20 10  © Edexcel Limited 2010 11

Thursday, November 7, 2019

An Analysis of Counterfeit Culture in Fashion Essay Essays

An Analysis of Counterfeit Culture in Fashion Essay Essays An Analysis of Counterfeit Culture in Fashion Essay Paper An Analysis of Counterfeit Culture in Fashion Essay Paper Among the societal concepts that exist in most civilizations and societies. manner is likely one of the most equivocal ; it can be purposive yet frivolous. indispensable yet expressive. and functional yet influential. What started as mere protection from the elements has become a planetary industry that defines coevalss and mentalities. bring forthing life styles and penchants that are adhered to by big sections of universe population. This phenomenon is linked to the creative activity of trade names and branding- symbols of a peculiar life style pick that may reflect certain values and beliefs. which finally translate into an economic system marked by persuasion and aspiration. Popular civilization has appropriated manner and its related constructs in a battalion of ways. and has contributed to the growing of a important figure of trade names. An first-class illustration of this is the pattern of famous person indorsement. wherein trade names are assigned to celebrated individuals- those who have gained success and tantamount reputes in their chosen countries of expertise- and manner is likely the most seeable. The enticement and entreaty of these famous persons immediately affect consumer behaviour. and assure economic success for the manner trade name proprietor. Similarly. a famous person increases his or her position by being associated with trade names that have a positive. aspirational image- which is so communicated to the consumer. This is possibly the individual most of import ground why certain trade names are coveted ; and such desire is measured in its practical effects: increased gross revenues. trade name growing. and higher ticket monetary values. However. these consequences besides correlate with negative patterns. and one of the most controversial is the production of imitative goods. The journey of the garment. which is the basic unit of manner. hints a long route from its beginnings in the head and custodies of its creator- the designer- who must hold included the necessary constituents for protection and look. combined with manner. Now. a individual garment already connotes bigger constructs of individuality and socio-political impressions ; but the dangers of forging threatens to redefine the societal and political facets associated with an original creative activity. every bit good as the denudation of its alone individuality. If the end of counterfeiting is to assist persons with their position and self-esteem issues. so the act could be evaluated on the degree of psychological support and alternate agencies of get bying ; but since forging manner goods is non of all time likely to hold this selfless aim at its nucleus. there can be no other manner to specify it but downright stealing and violation. Forging. as apparent in its proliferation worldwide. is a profitable concern ; people involved in it- the manufacturers and consumers- are apt for their actions. While consumers could be falsely seen as inactive participants in the dealing. manufacturers have no other ground to be in it but to claim rights and net incomes meant for the original beginning. II. The Practice of Counterfeiting Fashion Counterfeit goods are defined by Rutter and Bryce ( 1146 ) as â€Å"those which illicitly imitate. transcript or double a good or utilize a hallmark without authorization† . and therefore are capable to certain parametric quantities and standards that will uncover its true beginning. The pattern of counterfeiting is a trade no longer new. but its happening in manner and its high-profile industry has produced effects that delve non merely on allowing person else’s ideas- it is now an industry in itself. founded on the copied factors of design and entreaty. and. most significantly. on the deliberate effort to claim the benefits originally meant for the beginning. Key in this treatment is the degree of desire associated with a peculiar manner point. which needfully stems from the popularity and repute achieved by a trade name. In order to prolong this sort of sole image. most manner trade names use purchase on monetary value and availability- the more expensive and limited. the better opportunities they have for presuming desire. apart from the given quality and originality of design. Therefore. if a manner point is deemed unapproachable or exists in limited measures. it about ever translates to advancing privation and desire in consumers. Take for case the Hermes Birkin. an ordinary-looking ladies’ pocketbook that uses the scheme of exclusivity ; with its brawny tag monetary value and purchasing process of holding prospective purchasers on a list that may be addressed after months- even years- the point has realized its position as a must-have for the position searcher. Forging enters the image at this point. taking advantage of the limited production and handiness. Fake Birkins are now introduced. which greatly diminishes the value placed on the original. whether or non Markss of designation are put in topographic point. International manner trade names have become victims of the forging trade. based on the documented $ 15. 8 billion in footings of losingss in entire gross revenues of all counterfeited merchandises ( Rutter and Bryce 1148 ) . The original point of views on the societal and political significances of manner within the countries of individuality and civilization have now been taken over by the issues of equality and category. III. China and the Economy of Counterfeiting The procedure of forging in its affinity with contention would non hold reached great highs if non for the engagement of the manufacturer and the consumer. News and information in recent old ages have pointed to specific venues where forging originates on a big graduated table. and China- the biggest among several states involved in the practice- is possibly the most important participant in the industry. With its immense land country and population. the acclivity of China toward economic high quality is evident. and is acknowledged as the possible determiner of universe manner and its hereafter ( Mead 419 ) . However. its issues sing its history and political relations have pushed the Chinese toward a work moral principle of adversity and the thought of measure ( Mead 424 ) . believing that this attitude equates to a richer. better life. Its sheer size and the diligent quality of its people have made China a major mark of international companies. in the same manner admiting that China has the capableness of bring forthing any random trade good required by the market ( Pang 120 ) . These two factors. size and capacity. are the same factors that have allowed the Chinese to take on occupations that wage less than required by their Western opposite numbers. therefore doing them the perfect participants in the end of mass-producing consumer goods. Apparel trade names such as Nike and Adidas ( Pang 129 ) . to call a few. have been manufactured in China for some clip ; the presence of these coveted trade names in the same work environment can finally give rise to their imitative versions. China should non be mistaken as a state that disrespects ownership and originality of thoughts ; in fact. its history should ever be appropriated. and the connexions between the past and present should be made. Work and production were the landmarks of Maoist China. and its recent acceptance of capitalist economy has resulted in a fanatism for Western trade names. Puting these two together would let one to understand the motives behind the civilization of forging in China- as it is but a merchandise of opposing cultural and societal values informed by history. However. states like China and other bastions of forging will non be able to warrant their concern any longer ; stricter regulations on forgery goods have been put in topographic point in major venues around the universe. and statements of tradition and historical events will shortly go passe and inconsqeuential. IV. The Fashion Consumer in the Counterfeit World The consumer of imitative goods in general is frequently referred to as the ‘other’ ( Rutter and Bryce 1149 ) . and justly so- for the ingestion of merchandises already known to be bogus and copied reveals a statement that corresponds to the consumer’s societal. political. and economic position. every bit good as political orientation. These are people who have been excluded from the privilege of affording ware that may be excessively dearly-won or unavailable. yet possess a desire to accomplish the same effects gleaned from ownership.

Tuesday, November 5, 2019

7 Terms with the Root -Vore

7 Terms with the Root -Vore 7 Terms with the Root â€Å"-Vore† 7 Terms with the Root â€Å"-Vore† By Mark Nichol Are you a locavore? Probably not it’s still a fringe movement but you should know what it means, even if you do not consider yourself a member of the class. A discussion of locavore and six related words follows: 1. Locavore The term was coined in 2005 by a group of San Franciscans who launched the website Locavore.com to spread the word about the conservationist concept of striving to restrict one’s diet to foods and ingredients produced locally. (Some locavores quantify the range as anywhere within a one-hundred-mile radius, but most are not exact in their limits.) Locavore is based on other words in which the -vore root appears (the root word is from the Latin term vorare, meaning â€Å"to devour†): 2. Carnivore A carnivore is a person or animal (or a plant) that eats meat; the prefix is from the Latin word for â€Å"flesh.† Other words sharing the root are carnal, meaning â€Å"of the flesh† and connoting sexual matters, and carnage, which comes from the Latin word carnaticum, meaning â€Å"tribute of flesh† and referring originally to the bodies of slain animals or people but now usually referring to slaughter in general. Interestingly, these words are also etymologically related to carnival, which stems from an Italian term, carnelevare, meaning â€Å"removal of meat.† (Carnival referred originally to a celebration before Lent, during a period when Catholics were prohibited from eating meat.) 3. Herbivore An herbivore is an animal that eats vegetable matter; the Latin root from which the prefix herb- and herb and other words based on it are derived, herba, means plant.† Human herbivores are generally referred to as vegetarians; if they refrain from eating anything derived from animals, from dairy products to gelatin, they are called vegans. Terms of further refinement are â€Å"lacto-ovo vegetarian,† for a person who eschews rather than chews meat but does consume milk and eggs (the root lac- means â€Å"milk† seen in lactate and lactic and ovo-, the root of oval, refers to eggs) and â€Å"lacto-ovo-pesco vegetarian,† or, more simply, pescetarian, for one who eats fish but not meat. (The root pesc-, from the Latin term piscis, means â€Å"fish.†) 4. Insectivore This self-explanatory term (insect is from the Latin term insecare, â€Å"to cut into,† and is related to incisive, scissors, and the like) is nearly synonymous with entomophage (from the Latin elements ento-, meaning â€Å"insect,† and -phage, meaning â€Å"eating†), though the latter term primarily refers to human practitioners. 5. Omnivore An omnivore is something that eats both meat and plants (and often fish but not necessarily insects); omni- seen also in omniscient and omnipresent means â€Å"all.† 6. Piscivore A piscivore, also called an ichthyophage (ichthy means â€Å"fish†), eats fish, though, like most other groups classified here, the term refers to the primary type of diet and does not imply exclusivity. 7. Voracious Voracious, synonymous with ravenous or insatiable, means â€Å"having a great appetite† or refers to intense greediness or eagerness. The noun form is voracity. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:20 Computer Terms You Should KnowTime Words: Era, Epoch, and Eon10 Types of Hyphenation Errors

Sunday, November 3, 2019

Data mining Essay Example | Topics and Well Written Essays - 2000 words

Data mining - Essay Example Data-mining tools and techniques will also allow Spikes to predict the future behavior of the consumers and to develop advertising programs and promotions accordingly. Lucinda has been quite keen to develop customer profiles so that they are able to target the future sales campaigns in a better and cost effective way. Customer profiling is the process used by organizations to describe the characteristics of groups of customers by using relevant information from the available databases (Manifold Data Mining Inc., 2009). The drivers for their purchasing decisions and their discriminators from other customers are identified (Manifold Data Mining Inc., 2009) so that they can be used to market new products more effectively using data-mining. These customer profiles can be used to develop group specific marketing and sales plans. Customer profiles will also help Spikes to identify the most valuable customers so that their needs can be differentiated (Manifold Data Mining Inc., 2009) from the other customers. Customer profiling can also help improve one to one relationships with the customers. Using data-mining techniques, the customer data, orders associated with that customer and the data about the shoes associated with that order can be used to develop the customer profiles for Spikes. Therefore the profiles should contain the following data; CUSTOMER_NUMBER, FIRST_NAME, LAST_NAME, CITY, AGE, ORDER_QTY, TOTAL_ORDERS, TOTAL_PAYMENTS, TOTAL_SHOES_QTY. Most of these data fields will be derived from the databases using data-mining techniques and tools. This profiling will help Spikes define a better sales strategy, eliminate products not liked by the customers, introduce new products according to the preferences of the customers and gain higher response rates for promotional campaigns. Once the customers of Spikes start using the E-commerce website, individual data of each consumer will start building up in the Spikes

Friday, November 1, 2019

Gene cloning (Clone human gene from cDNA libraries...) Essay

Gene cloning (Clone human gene from cDNA libraries...) - Essay Example First, cloning is the separation or isolation of genetically homogenous strain of an organism (Lassen et al., 2005). Organisms at the same genetic level are identical within a clone. In most cases, bacteria, phages and even higher plants are cloned by the isolation of a single cell from the organism of interest and allowing the isolated cell to form a colony or an entire plant. In more specific terms, cDNA cloning entails the isolation of single but self-replicating organism followed by an amplification of its cell (Kfoury, 2007). However, there are certain conditions that should be met for such a technique to be treated as cDNA cloning. That is, such an organism’s DNA must contain the target cDNA. In cases where the interest of a researcher is in any cDNA produced by a given organism, it would not matter the type of cDNA produced. That is, any cDNA would work. The key and most difficult issue in many cloning studies on CDNA is never the isolation of CDNA but the selection of the CDNA of interest among many cDNAs. A DNA library on the other hand refers to a collection of various sequences of DNA combined into one vector (Kfoury, 2007). Thus, a CDNA library has sequences that are complementary to messenger RNAs. A vector refers to an organism that is designed for experimental purposes and self-replicates. In many experiments, vectors are made from bacteriophages, plasmids, retroviruses and animal viruses (Lassen et al., 2005). Vectors must have a system by which they reproduce, which is the essence genetic science. Before delving deep into the techniques used to clone from CDNA libraries, it is importance to overview a few cloning strategies. Cloning Strategies and Methods First among the recommended cloning strategies is the necessity of acquiring a library that contains the required sequence. Second, the clones of interest should be isolated. Third, formal tests to help ensure that the correct clones of interest have been isolated need to be developed. One method of creating human genes from CDNA is referred to as the Rapid Amplification of cDNA ends (RACE) (McLaren, 2000). The known strengths of RACE are that it is inexpensive and a powerful tool for acquiring full-range CDNA, even for partially known sequences. In this technique, which begins with a mixture of mRNAs, non-specification anchors and gene-specific primers generated from the known regions of the gene, it is possible to identify substitute transcripts of a gene for partial as well as complete sequence of only one known transcript (McLaren, 2000). This technique is used to obtain a full-range sequence of a cell’s RNA transcript. In the first step of the RACE process, reverse transcription in which an unknown end section of a transcript is copied by use of a known sequence from the middle of the transcript results in a CDNA copy of the RNA transcript. The copied region is bounded by the known sequence and either the 5' or 3' end. Screening of cDNA Libraries and D NA Synthesis of CDNA Inserts The other techniques by which human genes may be obtained from CDNA are screening of CDNA libraries and DNA synthesis of CDNA inserts. Screening of cDNA libraries, by transcript-specific RT-PCR cloning is particularly appropriate in situations where a labeled CDNA probe is not available. In this technique, it is the knowledge about a CDNA’